You live in an era where technology can be found anywhere. You have smartphones, smart cars, and even smart homes. So, as technology is getting closer and closer to us you need to keep in mind that with technology you can also encounter some great advantages. One of them is the capability to find the perfect property easier than ever with the help of a 3D digital twin. Even more so, as you think more about real estate, the industry has evolved and grown over time coming up with new ways to offer prospects an emerging experience.
But this growth could not come alone, marketing plays a big role in this process as it brings notoriety to the industry. However, before you get more immersed into the meaning of real estate marketing, let’s find out more about 3D digital twins and how can you use them in real estate processes.
What are 3D digital twins?
A virtual twin also encountered under the name of the 3D digital twin is a replica of real-life buildings, objects, projects, or real estate portfolios. 3D digital twins technology works with the help of cameras and software that analyze the real space and transform it into digital information that can then be scaled to 3D models. 3D virtual models are highly detailed replicas of real-life buildings that can create an immersive experience for potential buyers and sellers.
Even more so, when it comes to real estate marketing, you can mention that digital twin technology encourages a better understanding of the property. The ability for space planning is another advantage that comes in order to make the property look as you would please, driving sales.
How can Real Estate Marketing Benefit from 3D Digital Twins?
To understand real estate marketing you need to keep in mind that 3D digital twins can create a more engaging experience that can reach more audiences and help buyers understand better properties. However, this is not the only advantage 3D virtual twins can bring…
- Immersive walkthrough tours
Think about a property you desired for a long time. When you sit and think about it you imagine the layout of the building or the house, you know the height of the rooms. How sunny are and many other details that can only be discovered in real life. Yet, online ads do not have the power to make you desire a property as a real-life experience could have. So, this is where an immersive walkthrough of the property comes in handy with 3D digital twin technology.
- Better engagement rates
3D modeling and virtual twins also offer the ability to make buyers explore everything they are interested in. Even more so, they can have personalized tours that can help create a stronger emotional connection.
- Time and cost reduction
As you are all in a hurry nowadays, having the possibility to see and explore properties from the comfort of your home you can only save time and have a cost reduction.
- Worldwide reach
With the integration of digital twin software, realtors can reach audiences from all over the world and have more possible buyers than ever.
- Presenting Unfinisefed Properties
Virtual twins come as a space planning solution that can be easily presented just as your possible buyers want. When you are talking about unfinished projects some of us might have a hard time imagining what it would look like. But, with 3d space modeling, you can showcase the future.
Book a free demo today and find out how Bright Spaces can help you create an engaging experience for your buyers!
