Millennials are the new generation interested in the real estate properties. At the same time, they’re also the generation that is used to having everything discoverable online – whether it’s to buy a house or rent a commercial space. So, how can you make sure that you offer a personalized experience now that the entire process is online?
The answer is simple – 3D Digital Twins.
What are 3D Digital Twins?
A digital twin is a virtual, interactive, and immersive 3D representation of a physical asset – an object, a building, a space, or a process – and integrated into an online environment. By simulating these objects’ behavior, you can give customers an idea of what they look like in real life without any physical constraints.
This means that potential clients can see the design, the structure, the layout, and other physical characteristics – from everywhere they are and how many times they want.
3D digital twins have been a game changer in the real estate industry when it comes to leasing, as they can help landlords, developers, and real estate sales agents create personalized experiences for their clients. But how exactly can you do that?
Using 3D Digital Twins for Personalized Leasing Experiences
Up until a couple of years ago, renting or buying real estate was just physical visits and other paper-based activities. But the future of real estate is all about being a smart, interconnected, and virtual ecosystem – especially when it comes to leasing. And 3D Digital Twins are exactly the immersive technology needed to adopt this approach.
So, here is how you can use 3D digital twin software to create personalized leasing experiences:
- Virtual Tours
Millennials and Generation Z are all about making everything digital. So, they would much rather conduct a virtual tour than an in-person visitation. In fact, over 80% of the new generation would much instead prefer a smart leasing experience and a virtual tour. So, the concept of 3D digital twins is soon becoming a necessity.
With the power of 3D modeling and interactive videos used by virtual twins, landlords and developers can also convey the message that it’s a superior building, persuading clients to invest in the property. This also increases tenant satisfaction by reassuring them their investment is worth it, which leads to a higher occupancy rate. A win-win situation for both the landlord and the tenant.
- Advanced Filters
When looking for a place to buy or rent, property data is one of the most important things (if not the most important) – whether it’s residential or commercial properties. But more often than not, as users, you are met with multiple filters that may or may not be enough for what you’re looking for.
However, with 3D Digital twins, developers and real estate professionals can provide access to a comprehensive and detailed view of property details, including dimensions, layouts, and so on, along with virtual tours. Even more so, it can also offer real-time data regarding the properties’ availability, reducing frustration and wasted time. In return, this personalized experience will lead to an increased leasing success rate.
- Smart and Connected Facilities
The future of real estate is all about smart homes. For this reason, you can use 3D digital twin technologies to integrate Internet of Things (IoT) devices that can be personalized and customized in accordance with the buyer’s or tenant’s personal preferences. From layout configuration to furniture styles and HVAC systems. 3D digital twins can also be used to integrate feedback regarding the entire building that would trigger certain notifications.
Personalize Leasing Experience with Bright Spaces’s 3D Digital Twins
Buying or renting a property is an investment. And at Bright Spaces, you want to ensure your tenant enjoys a superior experience. Use Bright Spaces 3D Digital Twins and get access to virtual tours, 3D experiences, GCI rendering, and fast 3D space plans – all accessible on all devices. This powerful tool goes beyond traditional 2D plans, providing a fully immersive 3D experience for the real estate industry that benefits everyone involved in the process.
