The 3D digital twin software market is expected to grow to $35.8 billion by 2025 from $3.8 billion in 2019, according to MarketsandMarkets. That’s huge! Especially with such a high CAGR, at a rate of 37.8%. And more than half of it is represented by 3D digital twins for commercial property. 

Regarding commercial leasing, 3D digital twin software can be used for many reasons – to enhance property marketing and promotion, reduce operating costs, or improve the overall tenant experience. So, let’s find out how 3D digital twins influence digital leasing in commercial properties. 

What are 3D Digital Twins?

A 3D digital twin software represents a technology that virtually replicates a physical object, building, or process and introduces it into a digital environment. These technologies are more than simple 3D models. Instead, it integrates 3D modelling with Internet of Things (IoT) sensors and advanced analytics to include all the characteristics of a building (or what it will look like) and recreate and simulate how they would behave in real-life scenarios. 

For this reason, 3D digital twins have become the only tool you need to lease properties – primarily commercial places. So, how exactly can you use 3D Digital Twins for commercial property leasing? And why should you? 

Using 3D Digital Twins for Commercial Property Leasing

The goal of any real estate marketer is simple: attract as many people as possible to rent a space. But to do this, you must create compelling presentations of your buildings and provide them with as much information as possible to persuade potential clients. 3D digital twin software is your best friend, and it is precisely what you need to develop an accurate and engaging representation of your properties. 

You can create showcasing websites like digital brochures of your building using videos and images—all rendered from the 3D digital twins. This way, your visitors will have a better understanding of the space planning, layout, and structure of the building, as well as accessibility, community spaces, and even the surrounding areas. The more data you provide to your possible clients, the more likely they are to convert. 

Even more so, intelligent city planning is the future! These innovative systems, like automated HVAC, security processes, and other building devices, supercharge 3D digital twins with real-time data. So, having this advantage in the commercial property market will increase your chances of attracting more visitors. 

Once you attract all these visitors, what will you do? It will take a lot of work to arrange a personal viewing for everyone. Don’t worry! With 3D digital twins, you can offer stunning 3D simulations of the properties, where everyone from everywhere can take a virtual tour and physically see the building as if they were right here. For this reason, prospective tenants can navigate through all rooms, see the layout, and even zoom in on specific characteristics – all through an immersive and realistic experience. 

Since millennials are the next generation interested in the real estate industry and property leasing, embracing technology and innovation in your systems will be necessary. Believe it or not, over 80% of the new generation would much instead prefer an innovative leasing experience and a virtual tour.

Plus, there’s no denying that the flexibility of virtual property tours allows for more tenants interested in your commercial leasing. It also eliminates the need for tiring site visits and multiple scheduling. 

Millennials represent the new generation of real estate buyers. They’re also the first generation to be comfortable with digital leasing or purchasing properties online. So, integrating 3D digital twins will be necessary, especially regarding client interactions. This way, you ensure they have access to all information to make their best decision. 

The Future of Real Estate Industry with Bright Spaces 3D Digital Twins

Engage your audience with a fully interactive 3D Digital Twin that captures every detail of your real estate portfolio.

• Interactive 3D environments to engage stakeholders and decision-makers, remotely and in-person presentations 
• Create property development scenarios for off-plan speculative and build-to-suit projects, compare, decide 
• Digital experience featuring location, amenities, tech specs – explored interactively 
• Demo live availability and schedule next steps directly
• Used for feasibility, decision-making, commercial, maintenance

Imagine tenants filtering properties within the 3D environment based on specific criteria like square footage, amenities, and floor plans. They can then virtually tour shortlisted spaces, eliminating the need for endless back-and-forth communication clarifying layout details or scheduling physical tours for unqualified leads. Bright 3D Masterplan integrates real-time availability data, allowing tenants to make informed decisions and express their interest directly within the platform. This translates to faster leasing cycles, reduced vacancy rates, and a more efficient use of your team’s time.