InteRoVerse, a 3D Digital Twin platform launched in 2022 by Bright Spaces and InteRo Property Development, has transformed the property viewing experience with virtual 3D tours of residential projects. Two years after its launch and with hundreds of apartments sold using this technology, we spoke with Alexandra-Andreea Dumitrescu, Sales Manager at Intero Property Development, to explore how this innovative technology is reshaping their property marketing and sales.
Virtual Tours: A Game Changer in Real Estate
InteRoVerse offers a unique, immersive experience that allows potential buyers to virtually tour properties before visiting in person or making a purchase. The platform provides detailed, interactive 3D models of apartments, enabling users to explore every room, view different angles, and understand the layout and flow of the space. This virtual experience is more than just a visual tool; it offers a realistic sense of the property’s ambience, making it easier for buyers to envision themselves living there.
Alexandra-Andreea emphasizes that this technology not only enhances the buyer’s experience but also broadens the reach of their sales team. “InteRoVerse helps us showcase properties to a wider audience, including remote buyers who may not be able to meet in person,” she explains. This is particularly beneficial for properties under construction, as it allows potential buyers to visualize the finished product, thereby increasing engagement and driving faster, more successful transactions.
Client Reactions: A Positive Shift
The response from clients experiencing 3D virtual tours on InteRoVerse has been overwhelmingly positive. “Our clients appreciate the convenience, realism, and engagement that 3D virtual tours provide,” Alexandra-Andreea notes. The immersive nature of these tours allows clients to feel as if they are physically walking through the apartments, helping them make more informed decisions.
This innovative approach has had a significant impact on sales.
Alexandra-Andreea shares that the interactive tours played a crucial role in selling 55% of Phase 1 of their luxury project, Pajurei 3 Residence, within just three months of starting construction.
The ability to virtually explore properties at their own pace, especially for foreign investors, has proven invaluable, allowing them to assess properties without the need for travel.
Case Study: A Virtual Sale Success
A standout example of the efficacy of 3D digital twins is the case of an investor who, due to a busy schedule, could not visit Romania. Through InteRoVerse, the investor explored multiple apartments in Pajurei 3 Residence, examining layouts, amenities, and prices in detail. The high level of detail and realism provided by the 3D models gave the investor the confidence to make an offer without physically visiting the property, highlighting the transformative potential of this technology in facilitating remote transactions.
The Future of Property Viewing
Looking ahead, Alexandra-Andreea envisions a future where digital technologies like 3D digital twins will play an even more pivotal role in property viewings.
“Virtual property viewing will become more immersive and realistic, personalized to the preferences and needs of each client,” she predicts.
With advancements in virtual reality, buyers and agents will be able to collaborate remotely, exploring properties together and making informed decisions in real-time, regardless of their location.
The integration of such technologies promises to make the property buying process more efficient and enjoyable, offering a glimpse into a future where the boundaries of physical and virtual realities are increasingly blurred in the world of real estate. As Intero Property Development continues to innovate with the support of Bright Spaces, platforms like InteRoVerse are set to become essential tools in the property market, redefining how we experience and purchase real estate.
