At the beginning of 2024, ELI Parks launched its groundbreaking digital platform, marking a first in Romania’s industrial real estate sector. Created in collaboration with Bright Spaces, the platform offers prospective tenants a fully virtual experience, allowing them to interact with and visualize spaces within ELI Parks’ portfolio of logistics and industrial properties. By integrating cutting-edge 3D technology, eliparks.com provides a new level of accessibility and convenience in the leasing process, setting ELI Parks apart as a tech-forward leader in a traditionally hands-on industry. We spoke with Oana Stupinean, Leasing & Marketing Manager at ELI Parks, to explore how 3D technology is helping her team innovate and enhance the leasing experience.
Embracing Technology as a Critical Driver
For ELI Parks, technology is not just an addition—it’s a crucial part of transforming the industrial real estate sector. “ELI Parks views technology as a critical driver in transforming the industrial real estate sector,” shares Oana Stupinean. “By embracing innovative solutions, ELI Parks is able to modernize operations, particularly in tenant communication and leasing processes. The integration of Bright Spaces’ platform, which offers digital technology, has been a game-changer in this regard.” This approach underscores ELI Parks’ commitment to meeting the demands of a fast-paced market and offering clients a seamless digital experience.
Streamlining Tenant Communication
The digital platform provided by Bright Spaces has transformed how ELI Parks communicates with tenants during the leasing process. Instead of relying on multiple site visits and back-and-forth exchanges, the platform allows tenants to explore properties digitally. “The integration of Bright Spaces’ platform allows tenants to view and explore industrial spaces digitally, reducing the need for in-person visits early in the leasing process,” says Oana.
“This virtual experience facilitates quicker decision-making by providing comprehensive visualizations and real-time updates.”
This streamlined approach minimizes traditional leasing hurdles, offering tenants immediate access to detailed information and visuals, making their journey more efficient and responsive.
Positive Client Feedback and Market Impact
Since the launch of eliparks.com, client feedback has underscored the value of the new platform. Many clients have expressed appreciation for the transparency and ease of navigation it provides.
“Early feedback from clients has been positive, with many praising the increased transparency and ease of navigation provided by the digital platform,” Oana shares.
“Clients appreciate the ability to explore spaces remotely and at their own convenience. The ability to make informed decisions through high-quality visualizations has also been highlighted as a key benefit. Additionally, it fosters a more professional and forward-thinking image for ELI Parks.” This positive response highlights the platform’s impact on enhancing ELI Parks’ brand and reputation.
Aligning with ELI Parks’ Vision and Growth Goals
The decision to digitalize the leasing process aligns seamlessly with ELI Parks’ long-term vision. “Digitalizing the leasing process aligns with ELI Parks’ long-term vision of being an industry leader in adopting innovative solutions that enhance customer experiences,” says Oana. As ELI Parks looks to expand its portfolio, technology will continue to play a pivotal role in their strategy. “ELI Parks is heavily relying on technology to not only improve current processes but also to drive future growth in the industrial real estate market.” This commitment to innovative and sustainable practices positions ELI Parks as a key player in shaping the future of logistics and industrial real estate in Romania.
